When the Covid-19 pandemic just started and noone new how long it will last and what circumstanced it will bring afterwards, I have realised that the situation regarding various kinds […]
A BLOG FOR A BUSINESS
Why lottery might be inefficient in some cases
Lottery is a common tool for promotion of goods and services as well as for maintaining positive relationship with clients. However, if implemented incorrectly, the lottery might not work or […]
Making discounts on your products or services
Sometimes it is difficult to decide whether to offer a discount to a client or not and why. This question is often asked by owners of various kinds of business. […]
The lottery as a marketing tool
In which case lottery is applicable as a product/service promotion tool? There are several cases when the lottery might be useful indeed. But let’s talk about the product cycle first. […]
An emerging class – downshifters
Downshifting is a philosophy. It is based on the belief that money is not earned for spending, but just for living. In other words, it means the minimisation of all […]





