Lottery is a common tool for promotion of goods and services as well as for maintaining positive relationship with clients. However, if implemented incorrectly, the lottery might not work or […]
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Making discounts on your products or services
Sometimes it is difficult to decide whether to offer a discount to a client or not and why. This question is often asked by owners of various kinds of business. […]
The lottery as a marketing tool
In which case lottery is applicable as a product/service promotion tool? There are several cases when the lottery might be useful indeed. But let’s talk about the product cycle first. […]
An emerging class – downshifters
Downshifting is a philosophy. It is based on the belief that money is not earned for spending, but just for living. In other words, it means the minimisation of all […]
Barcelona case
Barcelona is the second largest municipality in Spain. Its population is about 1,6 million people. It is located on the southern coast of Spain, near the Mediterranean Sea. Besides a […]